Shift Volume From Reels to Posts
Static and carousel posts are generating a 7.3% ER compared to only 2.24% on Reels — a 226% performance gap in favor of non-Reel formats.
Details
Prioritize publishing more feed posts and carousels to consistently drive engagement above the already-excellent 6.95% overall rate, rather than diluting the average with underperforming Reels content.
