Double Down on Reels Production Volume
ANSH KHURANAA's Reels are generating a 250.38% engagement rate compared to just 10.38% on posts, meaning Reels outperform their static content by over 24x.
Details
Shift at least 70% of their publishing schedule to Reels to maximize this gap, since their overall account ER of 12.71% already sits well above the 1-2% mid-tier benchmark — more Reels output will compound that advantage further.
