Shift Content Mix Toward Reels
Anshika's Reels ER is 10.81% versus just 3.08% for static Posts — a massive 3.5x gap that also crushes the industry Reels benchmark of 0.52%.
Details
Since Reels get higher reach for accounts under 50K followers (the account is at 7,075), increasing Reels frequency should be the top lever for overall ER growth.
