Shift Feed Strategy Toward Reels
Annie Agrawal's Reels are already outperforming their overall feed posts at a 5.4% ER versus their account-wide 0.98% ER — that's a 5x gap they are not fully exploiting.
Details
Industry data confirms Reels get higher reach for accounts under 50K followers, and at 25,173 followers they sit squarely in that window. Aim to make at least 60-70% of their new posts Reels to push their overall ER closer to the 2.5-5% micro-tier benchmark they are currently falling short of.
