Double Down on Reels Production
Anita Soni's Reels ER sits at 52.46% versus a Posts ER of just 0.32% and the 0.52% industry benchmark for Reels—an enormous gap that shows the audience responds almost exclusively to video.
Details
Shift the content mix toward weekly Reels and treat static/carousel posts as secondary, since carousels (0.55% benchmark) and static images (0.45% benchmark) can't compete with what the Reels are already delivering.
