Shift Content Mix Toward Reels Immediately
Alby Antony's Reels ER sits at 38.05% compared to just 0.33% for standard Posts — a massive gap that shows the audience responds overwhelmingly to video format over static/carousel content.
Details
Since the overall account ER of 0.31% lags far behind the 1-2% mid-tier benchmark for 100K-1M accounts, reallocating the posting cadence to prioritize Reels (targeting 4-5 per week) is the fastest lever to pull the blended ER toward benchmark levels.
