Replace Reels With More Carousel Posts
Their Reels are underperforming at a 0.46% ER compared to their Posts ER of 0.74%, and industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels — making carousels their strongest format bet.
Details
Shift at least 50% of their Reels output to carousel posts to align with their already-above-benchmark post performance. Audit their last 23 posts and identify which carousel topics drove above their 2,721 median likes, then double down on those themes.
