Convert Posts Into Engagement-Driving Carousels
The Posts ER sits at 13.41%, already well above the micro-tier benchmark of 2.5-5%, but the Like/Comment Ratio of 436.4:1 reveals that comments are disproportionately low relative to likes — meaning passive consumption is high.
Details
Shift static posts into carousel formats and end each carousel with a direct question or poll prompt on the final slide to convert passive likers into active commenters, pushing the median comment count above its current 75.0 per post.
