Move 01

Shift Volume From Reels to Posts

their Posts ER of 3.63% is dramatically outperforming their Reels ER of 1.15% — a 3x gap that signals their audience responds far better to static or carousel content.

Details

Given that the industry benchmark for carousels (0.55%) and Reels (0.52%) are nearly identical at their macro tier, their posts are a standout asset worth prioritizing in their content calendar. Audit their last 24 posts and aim to increase the share of non-Reel content to at least 60% of their weekly output to protect their overall 3.59% ER.

Move 02

Convert Comments Into Conversation to Fix Ratio

their Like/Comment ratio of 186.9:1 against a median of 911 comments per post indicates that while reach is strong, two-way dialogue is thin relative to their 8,066,453 followers.

Details

Immediately add a direct, single-question call-to-action in every caption — for example, asking followers to choose between two options — since comment volume is a key signal Instagram's algorithm uses to extend organic reach. Even a 50% lift in median comments would bring their ratio closer to 93:1, meaningfully strengthening the engagement signal sent to the algorithm.

Move 03

Leverage Your 3.59% ER in Brand Negotiations

their 3.59% engagement rate is rated excellent for the macro (1M+) tier, where the industry benchmark is only 0.5–1%, meaning 🇮🇳 Ankit singh 🦍 is outperforming the average by more than 3x — a powerful negotiation lever.

Details

Since 73% of brands prioritize engagement rate over follower count, lead every pitch deck with this metric to justify rates at the top of their $10,000–$50,000 estimated brand deal range. Publishing a formal rate card referencing their verified ER can help them close deals up to 40% faster, per industry data.

🇮🇳 Ankit singh 🦍's InstagramEngagement

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What to fix next

Shift Volume From Reels to Posts

Convert Comments Into Conversation to Fix Ratio

Leverage Your 3.59% ER in Brand Negotiations

What does your Instagram say about you?