Shift Feed Mix Toward Carousels
ANKIT ANKK ๐ฎ๐ณ's current engagement rate of 0.36% sits well below the 1-2% mid-tier benchmark, and their like/comment ratio of 13.1:1 suggests passive scrolling rather than active interaction.
Details
Carousels drive an average ER of 0.55% versus static images at 0.45%, so replacing at least half of their static posts with multi-slide carousels that prompt swipe-through behavior โ such as step-by-step breakdowns or before/after sequences โ is a direct lever to close that gap.
