Double Down on Reels Production
The Reels ER of 4908.98% obliterates the Posts ER of 19.51% and the nano-tier benchmark of 3.5-8%.
Details
Shifting the content mix toward more Reels per week is recommended since the format is clearly driving disproportionate engagement relative to the 1,681 followers, and reels also get higher reach for accounts under 50K followers per industry data.
