Shift Content Mix Toward Reels
Reels ER sits at 5.28% compared to just 1.47% for static Posts — a 3.6x gap.
Details
Since Anjana Gopakumar is already outperforming the industry Reels benchmark of 0.52%, increasing Reels frequency relative to static posts should lift the blended ER above the current 2.07% average.
