Shift Feed Strategy Toward Reels
Anjali Dhingra's Reels are dramatically outperforming static posts — a 155.17% Reels ER versus just 1.08% ER on standard posts signals that the audience responds far more actively to video content.
Details
Aim to replace at least half of the current feed posts with Reels, since the analyzed posts show the gap between these formats is not marginal but exponential. This single format shift could meaningfully lift the overall account ER above the current 1.16%, pushing the account toward the stronger end of the 1-2% mid-tier benchmark.
