Shift Content Mix Toward Reels
The Reels ER for i anjal sits at 36.3% versus 11.95% for standard posts, a massive gap that shows the audience of 7,392 followers responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing the posting cadence of Reels relative to static images should compound the already excellent 14.48% overall ER.
