Replace Reels With More Carousel Posts
Angel Secillano's Reels are significantly underperforming at a 0.33% ER, while their Posts are delivering 0.91% ER — nearly 3x higher.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, confirming that for their account, static and carousel formats are their strongest engagement drivers. Audit their last 24 posts and shift their content calendar to prioritize carousels over Reels until their Reels ER climbs closer to their Posts ER of 0.91%.
