Shift Budget Toward Carousel Posts
Reels are underperforming relative to static and post content — Reels ER sits at 2.73% versus the overall Posts ER of 3.47%, a gap of 0.74 percentage points.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER, and for a nano creator like angela ˚˖𓍢ִ໋❀ already sitting at 3.44%, doubling down on carousels gives the best shot at pushing toward the upper end of the 3.5–8% nano benchmark range. Aim to replace at least one Reel per month with a carousel that breaks down an archaeological topic across 5–7 slides, using the final slide as a direct call-to-action question to drive comments.
