Shift Content Mix Toward Static Posts
๐๐ง๐๐๐ฌ๐ ๐ง๐จ๐จ๐ซ๐ข's Posts ER of 2.15% outperforms the Reels ER of 1.37% by a wide margin, and both already exceed the mid-tier benchmark of 1-2% ER.
Details
Since 73% of brands prioritize engagement rate over follower count, the account should lean more heavily into feed posts/carousels rather than Reels to protect and grow the 2.12% overall ER, which is already rated excellent for the 131,001-follower bracket.
