Double Down on Reels Exclusively
Andrés Aguilera's Reels are generating a 66.95% engagement rate compared to just 1.31% on posts — that is a 51x performance gap they are not fully exploiting.
Details
With 507,064 followers, shifting their content calendar to a Reels-first strategy directly targets the format driving nearly all of their engagement. Aim to replace static posts with Reels until Reels represent at least 80% of their output, then track whether their overall account ER climbs above their current 1.34% baseline.
