Shift Content Mix Toward Reels
Andrea Jin's Reels ER of 12.56% dwarfs the static Posts ER of 1.71% and crushes the industry Reels benchmark of 0.52%.
Details
With 232,737 followers, doubling down on Reels (aim for 3-4 per week vs. static posts) will pull the overall ER further above the 1-2% mid-tier average and maximize reach.
