Shift Budget From Reels to Posts
Andrea Greco's Posts ER is 3.33% versus their Reels ER of just 1.17% — a 185% performance gap that signals their audience responds far more to static or carousel content than to video.
Details
Since industry benchmarks show carousels outperform Reels (0.55% vs 0.52% average ER), prioritize publishing carousel photo sets to capitalize on their existing content strength. Audit their last 30 posts and identify the top 5 performing static or carousel formats, then replicate their structure, subject matter, and caption style in their next two weeks of content.
