Shift Content Mix Toward Reels
The Reels ER (2.35%) already outperforms the static/carousel Posts ER (2.24%), and industry data shows Reels get higher reach for accounts under 50K followers like ANDIE💋 (3,213 followers).
Details
Increasing Reels frequency will help close the gap toward the nano-tier benchmark of 3.5-8% ER.
