Replace Reels With Carousel Posts
their Reels are underperforming at 0.76% ER compared to their Posts at 0.89% ER, and industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52% — meaning carousels consistently outperform Reels as a format.
Details
Shift at least 50% of their upcoming content to multi-slide carousels to capitalize on the swipe mechanic, which drives repeat interactions and pushes their ER closer to the 2.5-5% micro-tier benchmark they are currently well below at 0.86%.
