Replace Reels With Post Carousels
Reels are severely underperforming at a 0.4% ER compared to the Posts ER of 1.51% — a 73% gap between formats.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, but the account's own post data already outperforms both; the content calendar should be shifted to prioritize static posts and carousels over Reels until the Reels strategy is refined. An audit of the last 10 Reels should be conducted to identify which hooks, lengths, or topics drove any engagement, then replicate those elements exclusively.
