Shift Posting Mix Toward Reels
The current engagement rate sits at 3.15%, which is just below the nano-tier benchmark floor of 3.5%.
Details
Since Reels generate higher reach for accounts under 50K followers and carry a format ER of 0.52% versus 0.45% for static images, increasing Reels output should expand non-follower reach and pull the overall ER closer to the 3.5-8% nano benchmark. Aim to make at least 50% of the next 10 posts Reels and track whether median likes — currently 39.5 — rise within two weeks.
