Shift Feed Strategy Toward Carousels
The current engagement rate of 0.18% is critically below the 2.5-5% benchmark for micro-tier accounts, and the Posts ER of 0.24% already outperforms the Reels ER of 0.18%.
Details
Industry data shows carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images, making them the highest-performing format — replace at least 3 of the next 5 feed posts with carousel formats to capitalize on this gap. Aim for 5-7 slides per carousel with a strong hook on slide one to drive swipe-through behavior and repeat views.
