Shift Feed Mix Toward Carousels
The current engagement rate of 0.26% is severely below the 1-2% mid-tier benchmark, meaning the content format strategy needs an immediate overhaul.
Details
Industry data shows carousels average 0.55% ER — more than double the current 0.26% — making them the highest-performing format available on Instagram. An audit of the last 20 posts should be conducted to replace static single-image posts (which benchmark at only 0.45% ER) with carousel formats that invite swipe-through behavior, aiming to post at least 3 carousels per week.
