Double Down on Posts Over Reels
Ananta Narayani's Posts ER is 22.49% compared to the Reels ER of just 1.77% — a 12x performance gap that signals the audience responds far more to static or carousel content than video.
Details
The content calendar should be shifted to prioritize posts, and when Reels are published, they should be used primarily for discovery since accounts under 50K followers benefit from Reels' higher reach, then convert that new traffic with high-performing post formats.
