Drive Comments to Close the ER Gap
The 2.16% ER sits below the micro-tier benchmark of 2.5-5%, and the like/comment ratio of 85.8:1 shows comments (median 8) are lagging far behind likes (median 322).
Details
Add direct questions or polls in captions and pin a reply to the first comment on every post to push viewers to engage, aiming to narrow that ratio toward a healthier 40-50:1.
