Shift Volume From Reels to Posts
The Posts ER of 2.89% is more than double the Reels ER of 1.32%, meaning static images and carousels are significantly outperforming the video content.
Details
Prioritize a higher ratio of feed posts and carousels in the content calendar, as the industry benchmark for carousels (0.55%) and static images (0.45%) still trails the posts ER by a wide margin, confirming the audience responds exceptionally well to that format. Audit the last 30 posts and identify the top 5 performing post formats, then replicate those themes and structures weekly.
