Shift Content Mix Toward Reels
Amy Jovel | Content Creator and Influencer's Reels are outperforming their overall post engagement rate by more than 3x — 5.64% vs.
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1.75% — which is well above the micro-tier benchmark of 2.5-5%. Since accounts under 50K followers receive higher reach from Reels, aim to publish Reels as at least 50% of their weekly content to pull their overall account ER closer to the top of their tier benchmark.
