Shift to Reels to Boost Reach
AMY | MUM LIFE + PODCAST's current engagement rate of 2.13% sits below the nano-tier benchmark of 3.5-8%, and Reels are proven to get higher reach for accounts under 50K followers like AMY | MUM LIFE + PODCAST's.
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Since Reels also command a 20-40% premium in brand deal rates, converting even a portion of their 20 analyzed posts into Reels could simultaneously grow their audience and increase their estimated deal value beyond the current $15-$40 per post ceiling.
