Convert Static Posts to Carousels
The current engagement rate of 2.97% sits below the nano-tier benchmark of 3.5-8%, and the like/comment ratio of 53.6:1 signals that followers are passively scrolling rather than deeply interacting.
Details
Shifting from static images (0.45% average ER) to carousels (0.55% average ER) provides a format-level lift and naturally invites swipe-through behavior — adding a question or poll prompt on the final slide can directly address the median comment count of just 2.0 per post.
