Shift Posting Strategy Toward Reels
ami bhróin's Reels are dramatically outperforming their static posts — 25.94% ER versus just 2.21% for feed posts — a gap of over 23 percentage points.
Details
Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their account sits at 1,087 followers, prioritizing Reels in their content mix is the single highest-leverage move ami bhróin can make right now. Aim to publish at least 3 out of every 4 pieces of content as Reels until their overall account ER stabilizes above their current 6.58% baseline.
