Shift Feed Mix Toward Carousels
Lauren Espy's current engagement rate of 0.25% is well below the 1-2% benchmark for mid-tier accounts, and their like/comment ratio of 17.5:1 suggests passive scrolling rather than active interaction.
Details
Carousels average a 0.55% ER per industry benchmarks — more than double their current 0.26% posts ER — so replacing at least half their static feed posts with multi-slide carousels that invite swipe-through behavior (e.g., step-by-step stitch tutorials or before/after reveals) is a direct lever to close that gap.
