Shift Volume From Reels to Posts
Their static posts and carousels are outperforming their Reels by more than 2x — Posts ER sits at 2.02% versus Reels ER at just 0.98%.
Details
Since their overall account ER of 1.44% is already below the micro-tier benchmark of 2.5-5%, reallocating their content calendar to prioritize feed posts over Reels will directly lift their aggregate engagement rate. Aim for at least a 2:1 ratio of posts to Reels until their Reels ER closes the gap.
