Double Down on Reels Production
Their Reels are outperforming their static posts by a significant margin — 6.55% ER versus 3.95% for regular posts — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like theirs at 14,101.
Details
Aim to shift at least 50% of their weekly output to Reels to capitalize on this algorithmic advantage and push their overall account ER closer to the top of the micro-tier benchmark range of 2.5–5%.
