Shift Posting Mix Toward Reels
Amdavadis' Reels are already outperforming their static posts at a 1.46% ER versus their overall account ER of 0.34% — that is a 4x gap they are not fully exploiting.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and at their current 52,384 followers they sit right at that threshold. Aim to make at least 60% of their next 10 posts Reels to capitalize on this format advantage before their follower count scales past the sweet spot.
