Shift Feed Mix Toward Carousels
Amber Nicole Diaz♡'s current engagement rate of 0.28% is severely below the 1-2% mid-tier benchmark, and their like/comment ratio of 47.2:1 suggests passive scrolling rather than active interaction.
Details
Carousels drive an average ER of 0.55% per industry benchmarks — nearly double their current 0.28% — so replacing static single-image posts with carousel formats in their next 10 posts is the fastest lever to close that gap. Aim for carousels that require swiping to complete a story or reveal, which mechanically increases time-on-post and comment prompts.
