Shift Content Mix Toward Carousels
The current engagement rate of 0.6% sits well below the 1-2% mid-tier benchmark, and the like/comment ratio of 17.4:1 suggests passive scrolling rather than deep interaction.
Details
Carousels drive an average ER of 0.55% — outperforming both Reels (0.52%) and static images (0.45%) — and their multi-slide format naturally encourages swipes and saves, which signal algorithmic value. An audit of the last 20 posts should identify which formats underperformed the median 905.5 likes, then replace those slots with carousel breakdowns of MBA concepts to drive repeat tap-throughs.
