Amanda Khamkaew Gidekull's InstagramEngagement

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Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52% across the board, but their posts are already outpacing both — lean into that strength by publishing at least 3 carousel posts per week to sustain and grow their 1.31% rate. Carousels also encourage swipe-through behavior, which can directly address their high Like/Comment Ratio of 225.9:1 by prompting saves and shares rather than passive likes.

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End every caption with a specific, low-friction question tied to the post content — for example, a forced-choice question with two options — to convert even a fraction of their 18,273 average likers into commenters. Closing even 0.5% of their median likers as commenters would push median comments from 46.5 to roughly 137, meaningfully improving their ER and making their account more attractive to the 73% of brands that prioritize engagement rate over follower count.

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Creators with published rate cards close deals 40% faster, and at their follower count of 1,393,832, the standard $10–$25 per 1,000 followers formula alone justifies a baseline feed post rate of $13,938–$34,845. Build a one-page rate card that anchors their feed post price, adds a 20–40% premium for Reels, and layers in usage rights (+25–50%) and exclusivity (+30–40%) as line-item add-ons to maximize deal value on every inbound inquiry.