Shift Budget Toward Posts Over Reels
Amal | Content Creator & ugc | Dubai's static and carousel posts are outperforming their Reels significantly — Posts ER sits at 5.0% versus Reels ER at 2.77%, nearly double the engagement.
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Since their overall ER of 4.46% is already above the nano-tier floor of 3.5%, doubling down on the post format that drives their strongest numbers will protect and grow that rate. Aim for a content mix that prioritizes feed posts (carousels or static) for at least 60% of their output while Amal | Content Creator & ugc | Dubai test Reels formats to close that 2.23-point gap.
