Shift Posting Mix Toward Carousels
AMAKA's Reels are underperforming at 0.4% ER compared to their Posts ER of 0.72%, and industry benchmarks show carousels lead all formats at 0.55% ER versus Reels at 0.52%.
Details
Audit their last 27 posts and replace at least 50% of their Reels with carousel posts, prioritizing multi-slide educational or storytelling content that encourages swipe-through behavior and repeat visits — both of which drive the comment and save signals Instagram's algorithm rewards.
