Shift Budget Toward Posts Over Reels
lisa's static and carousel posts are dramatically outperforming Reels — Posts ER sits at 13.94% versus only 4.25% for Reels, both measured across 25 analyzed pieces of content.
Details
Since industry benchmarks show Reels only have a reach advantage for accounts under 50K followers, and the account has 309,281 followers, prioritize publishing more carousel and static posts to sustain the overall 13.62% engagement rate rather than chasing Reel volume that dilutes the average.
