Convert Comments With Carousel CTAs
Ally Rooker's like-to-comment ratio is 71.6:1, meaning comments are their weakest engagement signal despite a strong 4.25% overall ER.
Details
Carousels drive the highest format-level engagement per industry benchmarks, so end every carousel with a final slide that poses a direct question or forces a swipe-to-reveal answer — this creates a natural prompt for comment responses. Even nudging their median comments from 17.5 to 25 per post would meaningfully tighten that ratio and signal higher community interaction to the algorithm.
