Shift Posting Mix Toward Reels
Reels are already outperforming overall content at 0.22% ER versus the account-wide 0.12% ER — nearly double the engagement.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers (and Allison Bucheleres has 31,867), increasing Reels output should be the highest-leverage move right now. Aim to make Reels the primary format until the overall ER climbs closer to the 2.5% micro-tier benchmark.
