Shift Volume From Reels to Posts
A 🧃's Posts are generating a 7.0% ER versus only 2.06% for Reels, meaning static posts and carousels are outperforming their video content by more than 3x.
Details
Given that industry benchmarks show Reels get higher reach primarily for accounts under 50K followers — well below their 588,806 — the reach advantage of Reels is largely irrelevant at their tier. Audit A 🧃's current content mix and prioritize publishing more static posts and carousels to consistently leverage that 7.0% ER and protect their overall 5.42% account average.
