Double Down on Reels Immediately
Aliya Will's Reels are generating a 36.97% engagement rate compared to just 4.9% on standard posts — a 7.5x performance gap they are not fully exploiting.
Details
Audit Aliya Will's last 25 posts and identify what percentage were Reels; if Reels are underrepresented in their content mix, shift their weekly output to prioritize them. Given that 73% of brands prioritize engagement rate over follower count, a higher Reels-driven ER also directly strengthens their negotiating position for brand deals in their $2,000–$10,000 per post range.
