Shift to Carousels to Lift ER
The current engagement rate of 0.01% is critically below the 1-2% benchmark for mid-tier accounts (100K-1M followers), meaning the account is underperforming by up to 200x.
Details
Industry data shows carousels average 0.55% ER — the highest among all content formats — so replacing static or underperforming post types with carousel content is the single fastest format-level lever available. Alissa Ashley should aim to post at least 3 carousels per week and track whether median likes (currently recorded as -1.0, indicating a data anomaly worth auditing) begin to normalize upward.
