Shift Feed Mix Toward Reels
The current engagement rate of 1.14% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap.
Details
For accounts under 50K followers like Алиса Назарова/Bloger/Model/Reels/UGS creator (14,587), Reels deliver higher reach than static posts, and the format benchmarks at 0.52% ER versus 0.45% for static images — meaning Reels outperform statics by roughly 15%. Aim to make at least 50% of the next 20 posts Reels to compound reach and pull the overall ER upward.
