Double Down on Reels Production
Reels are generating a 28.13% engagement rate compared to just 4.46% on posts, meaning Reels outperform standard posts by over 6x.
Details
The content calendar should prioritize Reels as the primary format — aiming for at least 3 out of every 4 pieces of content to be Reels. This directly leverages the strongest-performing format and compounds the already excellent 5.41% overall ER, which already beats the mid-tier benchmark of 1-2% by a wide margin.
